Think of the delicatessen, the smell of the meats, the allure of the cheeses, pots of olives, some fine pate and wine perhaps, a crusty artisan loaf.  I bet your mouth is watering already at the sights, sounds, aromas and feelings which arise!

The delicatessen, that wonderful experience where you leave with exactly what you wanted, just the right amount, tailored perfectly for your needs.  No waste, good quality, they have taken the time to talk to you, to understand what it is that you really want, making your luncheon or dinner party all the more special.  Your friends are amazed by the quality, you enjoy yourself, primarily, because you have no anxiety about the food on offer, no compromises, and none of the frantic behaviours which plague so many occasions.  What you have, is right for your party, and only your party, it is a bespoke meal, made to your wishes, and what is more, the experience of buying it was rather relaxed and jolly.

This is a far cry from what you may find in supermarkets, where, whilst there may be aisle upon aisle of choice, you have to build the meal yourself, asking yourself does everything really go with everything else? What about the quality? You can’t think, music pumping out, children hanging off shopping trolleys, CDs being sold alongside hedge trimmers, alongside muffins – SO MUCH INFORMATION NOISE. At last you reach the till, and then comes the Gerry Cottle Challenge of trying to juggle all of your shopping into the bags and trolley before the enthusiastic checkout person sends your goods crashing to the floor. Hardly the best way to set up a relaxing chilled our dinner party!

There really is no reason why your financial experiences should not be the same as shopping at the delicatessen as opposed to the supermarket. Continue reading “The Delicatessen v The Supermarket – where do you shop for your finances?” →